Strategic Geospatial | Will Cadell

The missing midstream

In Geospatial and Earth observation we’re used the idea of an up and downstream. But the midstream is where the action is. The distribution of data and distillation of analytics drives all the value.

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Deep horizontals

AI adoption is facing the same problems that Geospatial has been struggling with. Services-driven products are one solution, MIT, A16Z, and OpenAI all…

Aug 25, 2025 • Will Cadell

Prompt disruption, geoAI took my job.

It’s all hot air until AI takes your job. In the geospatial community of practice, AI tools are making an increasingly big impact. We can choose to flip…

Apr 27, 2025 • Will Cadell

Modern geospatial

It's Geo, but not as we know it.

Dec 15, 2023 • Will Cadell

The geospatial product trap

Too often we fall in love with the technology, not the problem.

Aug 12, 2023 • Will Cadell

Recent posts

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Deterministic Control Points

How should we think about deterministic data in a non-deterministic world?

Aug 9 • Will Cadell

90% right is 100% wrong

It doesn't matter how close you get, if you don't make your destination, you're wrong.

Aug 3 • Will Cadell

Earth is a banana

Fake images, fake data, are a problem for the geospatial community. Instead of yelling at the tide, lets build some real geospatial benchmarks and…

Jul 31 • Will Cadell

Porpoiseful - your dynamic data strategy

Your data isn't static, why is your data strategy?

Jul 28 • Will Cadell

Assist.me

I built an agent. You can too. What happens when global imagery or data does not require specialist anything?

Jul 20 • Will Cadell

Innovation flux; today's three body problem.

Too much complexity impacts corporate decision making. The rash of new AI technology & ideas has actively slowed down corporate adoption. That, and…

Jul 12 • Will Cadell