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Hey team. I love thinking and talking about strategic innovation.

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Photo by Ruthie on Unsplash

At Sparkgeo, this is all we have ever done: have ideas, present them to interested parties, and build technology. In this newsletter, we are going to talk about strategy, especially for geospatial technology. This discussion will follow these guidelines:

USING REAL WORDS. I will try to avoid acronyms at all costs. This might mean I use different words from what you are used to for describing concepts. Occasionally, I will refer to something as the acronym if it is commonly used this will ensure you, the reader, know what I am talking about.

THESE ARE NOT MINE. Few of these tools are mine. I have adapted some to meet my own needs, but I certainly stand on the shoulders of numerous strategic, business, and philosophical giants. Wherever possible, I have provided references for proper attribution or further study. If I miss one, ping me and I will update appropriately.

TOOLS ARE JUST TOOLS. These tools are just ways of carving up your business landscape. I made the common mistake of dismissing many of these tools as irrelevant because they weren’t very quantitative. However, that is actually their power. These tools help you tell a story about your business. Once you understand a pathway, you can jump into some deeper analysis, but these tools just help you think through the complexity of a modern technology environment.

BITE-SIZED TOOLS. I will be presenting these tools in bite-sized chunks. I want to stimulate discussion, not write a definitive work. I will try to add nuance where I think it makes sense. But you are not signing up for a book, but instead an email. I want this to be an opportunity to challenge yourself into thinking strategically every week or so. Hopefully, this will be a chance to step out of the everyday tactics of work into something a bit broader.

WHY ME? I bring two decades of geospatial industry experience. One of those decades has been as a freelancer evolving into an entrepreneur. I’ve seen a lot of geospatial either first or second hand. If possible, I will throw in some colour from across my geospatial network. Check out my LinkedIn to get an idea of what I’ve been up to, also you can read about Sparkgeo.

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On a map, lines can divide or connect. This publication explores strategic tools and patterns, helping us understand the unsettled geospatial market.


Will Cadell

I could be skiing, I could be climbing. There might be code, there might be data. Continually amazed by the geo-magic created by my team at @sparkgeo