Strategic Geospatial | Will Cadell

Custom Inc.

In the modern product-driven technology landscape, services revenue is often viewed as problematic. So why, in the geospatial community, are services-led companies so much more successful?

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Deep horizontals

AI adoption is facing the same problems that Geospatial has been struggling with. Services-driven products are one solution, MIT, A16Z, and OpenAI all…

Aug 25, 2025 • Will Cadell

Prompt disruption, geoAI took my job.

It’s all hot air until AI takes your job. In the geospatial community of practice, AI tools are making an increasingly big impact. We can choose to flip…

Apr 27, 2025 • Will Cadell

Modern geospatial

It's Geo, but not as we know it.

Dec 15, 2023 • Will Cadell

The geospatial product trap

Too often we fall in love with the technology, not the problem.

Aug 12, 2023 • Will Cadell

Recent posts

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Dominant Limitations

The dominant designs that limit us, and cost us exorbitant amounts of money!

Dec 7, 2025 • Will Cadell

The back forty

In Canada, we have an unfenced backyard and need to combine AI with satellites to solve a series of key geographic, political, sovereignty, and…

Oct 2, 2025 • Will Cadell

Our truth

In a time of deep fakes, how can the Earth observation community push back against artificial representations of Planetary events?

Sep 28, 2025 • Will Cadell

Vibing proofs of concept

A short video with Sparkgeo's CTO, Dustin Sampson, on vibe coding for fast proofs of concept.

Sep 23, 2025 • Will Cadell

27:19

Words matter

Finding a narrative for the opportunity of geospatial.

Sep 21, 2025 • Will Cadell

Shadow comparisons

Continuing my thoughts on deep horizontals, looking at AI and Geospatial economics. Another point of comparison is the use of consumer tools in…

Aug 25, 2025 • Will Cadell