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In agriculture, our field team pays close attention to the purchase habits of our competitors. It signals other companies sentiment towards the volume of crop available, as well as the quality available. Comparing those moves to our own internal crop estimates we can get a sense of how to position ourselves as harvest approaches. It’s been said that good farm management practices and crop estimates are the bulwark against the longs and shorts of the market. (Not my words, sadly, but good ones)

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