Segmentation Violation

Only a handful of you will be old enough to remember this reference. But to those who do: I applaud you!

How does one segment our industry? In segmentation, there is power. Because segmentation brings focus. But our industry fiercely avoids any sensible sense of segmentation. Indeed, I would even argue (and I have before) that we do not have an industry but a community of practice.

Photo by charlesdeluvio on Unsplash

When I think about our community, I am gr…