Fruit Salad

Specific observations on segmenting the geospatial market.

As discussed in the last post, we can approach segmentation from:

1. The resource-based view ->  What can you (your company/org) do, and what are you good at?

2. The market-based view -> What does the market need?

In this discussion, I wanted to look at how I see the geospatial market. In this analysis, you will likely see the bias I have. You will also see m…